For my project it is important to not only reach older audiences but to try to address younger audiences too. Frequency Festival 2015 will be “providing a platform to celebrate the pioneering spirit of digital innovation and culture through exhibition, creative collision and debate”. This is the digital age, and it is important that digital innovation grows to highlight the possibilities of new ideas and inventions.
Logo for Frequency Festival 2013.
AUDIENCE
My intended audience will be aged 14+, although younger audiences may want to look at the projection too, it will be the older audiences that look and learn from the project, noting particular historical events that happen within the animation. i.e the erection of the Catherdral in 1092. The project should both be visually and mentally stimulating and engaging. The audience should feel liberated in watching this visual animation.
Main aims for audience:
- To learn
- To enjoy
- To feel influenced to create